MY ROLE
YEAR
UI/UX Designer
2024
When the organizing leads opened up the roles for the website, I knew this was my shot.
I wasn’t just joining a team, I was stepping into the core of it.
My responsibility? To take complete ownership of the website. From planning the sections and creating the flow to deciding how we’d reflect the TEDx brand in a way that felt fresh, bold, and "us."
This wasn’t a project. It was real. With deadlines, expectations, and a live audience.
This was the first site I ever shipped to a live audience. The pressure was real, but so was the reward.
Lead Designer & Developer for the TEDxSJEC website
Created a modular layout to accommodate speaker updates, event details, and volunteer sections.
Maintained brand alignment with the TEDx design system while adding our own creative edge.
Built the entire site on Framer, optimized for responsiveness and performance.
Collaborated closely with content, video, and logistics teams to keep every update synced and live.
A fully responsive, performance-optimized site built and launched weeks before the event
Helped drive ticket interest and speaker engagement through sleek design and UX
Adhered to strict TEDx brand guidelines while still crafting a unique identity for our campus
Strengthened my ability to work in a multi-disciplinary team, where feedback loops mattered
Felt the satisfaction of seeing something I built from scratch go live — and serve its purpose
What I Learned
My first real taste of team collaboration under real-world pressure
The difference between designing for yourself vs designing for others who depend on you
How to balance personal creativity with global brand rules (TEDx)
That the rush of going live with your first public site? Unmatched.